Today I wanna talk to you about the hidden skillset, that’s really a secret, not talked about, as it pertains to running a successful real estate team.
But before I get into it, as always, if you haven’t already, I want you to go to marketmakercall.com, watch a short video on how we generate leads for you, nurture those leads, developing your brand, authority and status in the mind of those leads. And then, ultimately deliver those leads directly to your calendar as a prepositioned appointment. It’s exclusive, it’s one agent per zip code, it’s patent-pending and it’s new.
Now, I didn’t know this when I first went into, you know, the idea of starting a real estate team. I didn’t know I was going to have to have this separate skillset. And when I watch people talk about starting teams, they really pontificate all the benefits of being able to multiply yourself through others, so that you have a business that works so you don’t have to. But what’s not talked about and what’s not discussed unless it’s behind closed doors of a lot of secret mastermind groups is this one secret that is really required in order to pull it all together.
That secret is leadership, okay? It’s also known as management. The skills for management and the skills for leadership are what is required and they don’t tell you about when you make that first hire of a buyer’s agent, or you go about hiring your first inside sales agent.
So, what happens is, we’re kind of just swimming in the water. We get out deeper and deeper, and it’s too far to go back, though sometimes people do go back. We don’t know the skillset, we don’t know what’s necessary to succeed. So I’m going to give you some tips on what I’ve learned the hard way, in regards to this, so that you can get in front of it.
Now, to begin, on that particular topic, you need to have some structure. If you hire somebody, they need to know when they’re doing a good job and when they’re not. In fact, that’s one of the interview questions that you might consider asking, “How do you know when you’re doing a good job in this particular position”?
But what really has to happen beforehand is you have to have some forethought into the position. When you look at the structure of a real estate team, you have administrative staff. Then, you have sales staff, which could be segmented into outside sales, which would be a real estate agent showing properties and listing properties. Or with inside sales, which could be a licensed or non-licensed assistant calling the leads. You should have a lot of leads coming in and then setting appointments for the rest of your agents.
Market Maker Leads 